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What is the Law of Attraction and how can you use it to reach your goals?


The chances are you may well have heard of the concept of the Law of Attraction, but do you really know what it means and how you can use it? It’s not unusual to find it hard to understand the concept, not least how it can be applied. But it’s well worth exploring it further as it can be a valuable tool to help you plan and reach your desired goals, in every area of your business and life.

Let me talk you through the basics, help you understand the Law of Attraction and give you some tools to apply so you can learn to effectively use it.

Over the years, you’re likely to have been taught that success is the by-product of hard work, intelligence or luck. But the Law of Attraction disagrees.

According to the Law of Attraction, success is the by-product of having positive thoughts and ideas, focusing on and desiring them, and pursuing them until they are accomplished. Put simply, it’s the notion that you can attract into your life whatever you’re focusing on; that thoughts can become reality.

Who uses the Law of Attraction?

As I progressed in life and business, I kept asking myself what are the world’s most successful people doing that I’m not? The Law of Attraction was one of the answers.

Some of the most successful people in life live by the Law of Attraction. The whole concept of the Law of Attraction can be difficult to believe – I thought that too when I first came across it. But I gradually realised it was more that I didn’t fully realise or understand how to properly use the concept. It’s not just a case of wishing for things and waiting for them to occur – you have to take action to make things actually happen.

A lot of people are completely unaware of the fact that the Law of Attraction is having an impact on their daily life and work. You can be knowingly or unknowingly harnessing the power of your mind and acting as a form of magnet with your thoughts, emotions and desires. The things you think and feel can attract back more of the same.

The more you learn and know about the Law of Attraction, the more important it seems to fully acknowledge and use it to your advantage. After all, why would you want to be unknowingly attracting more negative experiences when you could be attracting something better?

It’s a common perception amongst many people worldwide, and has been for centuries, that what you put into life you tend to get back. Your disposition and attitude matter. If you’re full of anger and hate, love or happiness, you’re more likely to attract more of the same.

That’s one aspect of the law that can be quite hard to take on board. It’s hard to realise that your decisions in life, whether they’ve been good or bad, have been unknowingly shaped by your own thoughts and attitudes.

But once you’re able to embrace the key principles of the Law of Attraction, you’ll have a new sense of hope to take you forward. You can learn to be free from negative thinking and feel more in control of your future. You can harness the power of your mind, throw out the negativity, and achieve what you want.

The more time and effort you put in to applying the Law of Attraction into your life, the more rewards you’ll reap.

It’s a simple and easy-to-follow concept and one that’s hugely popular amongst many successful entrepreneurs and business builders.

It’s not a new concept either. One of the first books on the topic was written back in 1937 by Napoleon Hill. His book, “Think and Grow Rich” was based on 25 years of research and has become one of the world’s best sellers in the personal development sector. To date over one hundred million copies have been sold.

He was definitely onto something and I want to share with you how you can embrace the concept and change your life too.

Understanding the science behind the Law of Attraction

Is there a catch? What if you think about what you’d like to achieve, but it never happens? What if you keep attracting the same negative experiences in your life?

In order for the Law of Attraction to really work for you, you need to ensure you’re applying the principles correctly. It helps to look at and fully understand the science behind it.

The human body has both a conscious and a sub-conscious mind. When you’re born, you’re initially the product of your genetics, but you become the product of your environment. Your sub-conscious mind is automatically programmed by everything that goes on in the environment you’re in. The things you hear people say and do, the things you experience, all these elements of information make up your sub-conscious mind.

As you grow and develop, you’re able to connect with your conscious mind and have the ability to think your own thoughts and build your own ideas. But your sub-conscious mind still exists under the surface with its pre-programmed ideas and habits.

In order to fully change your life through the Law of Attraction, you have to change the pre-programmed thoughts in your sub-conscious. Your sub-conscious ideas are formed through repetition. So it is repetition of information that is key to changing your sub-conscious mind.

This is why, if you half-heartedly think about what you’d like to change with the Law of Attraction, but don’t keep persistently thinking about it, imagining it and knowing what it will be like, it’s unlikely to work for you. That’s why consistent effort is required by you to make it happen.

How to use the Law of Attraction to reach your goals

Once you understand the power of attraction, you can use it to your full advantage and create the life you’ve dreamed of.

It’s a bit like being an artist. You create a picture in your mind’s eye that you’d like to achieve, you plan it all out, then you put it into action by painting it onto a blank canvas.

You can utilise the Law of Attraction to reach your GOALS to bring you:

1. Happiness
2. Success
3. Wealth
4. Health

It’s not just a self-development tool – it’s very applicable to entrepreneurship too and can help you achieve your desired business goals.

When you really want something and convince yourself you will achieve it, with effort, you will make it happen. Your brain will summon all the tools it has at its disposal to go after it. Whatever you hold in your mind, good or bad, you will experience in real life.

It was Tony Robbins that first taught me about the Law of Attraction and my life changed. There are three things that need to happen if you want to utilise the power of the Law of Attraction and make your dreams and goals a reality.

1. FIRST, you have to have a specific GOAL you are after.

You need to be super clear about what that goal is. You need to know exactly what it is you want.

Part of this process is a practice called visualisation. I use visualisation to tell and repeat that GOAL to myself every day; every morning, without fail.

It turns out that I unknowingly used visualisation when I was at school. I thought it was just daydreaming at the time but, looking back, I now realise that visualisation was at play.

I had a dream to become a corporate lawyer. Short of getting laughed out of a meeting with my careers teacher, I decided that I was going to make this happen.

In my mind, I pictured myself being victorious against my doubters (there were many!). I visualised myself wearing a smart suit and standing in a room full of high-powered business owners. I was addressing them, they were asking for my advice and I was closing on multi-million pound deals and cracking open the champagne to celebrate. I heard myself talking confidently and I tasted the champagne in my mind.

I made this part of my daily routine and I was astounded by the hunger and drive it gave me at the age of just 15 years old. In 2000, after six years of higher education and training, I became a fully qualified lawyer with one of the UK’s leading corporate law firms. My dream was realised.

As my experience illustrates, you must make your visualisation as realistic as possible. Your mind gravitates towards what it is most familiar with and the mind manifests what is familiar. Touch your dream, taste it. The more you do this, the more familiar your mind will become with it. Trick your sub-conscious mind into thinking you belong there.

Visualisation is a very powerful tool. But it doesn’t work overnight. You have to keep repeating your practice and imagining your goal over and over again for it to really take hold and work.

There are many different schools of thought on the most effective way to practice visualisation, but this is the tried and tested method I use and that I feel would work well for anyone. It involves my triple-whammy approach.

a) Visualise your goal in your mind. Find somewhere comfortable and quiet to sit, close your eyes and imagine what it would be like if you had already achieved your goal. Imagine it in as much vivid detail as you can and think about how it would make you feel. This is a technique used regularly by many top business owners and elite athletes.

b) Experience your goal in real-life. Go to the real-life or physical location associated with your goal so you touch it, smell it and hear it. For example, if your goal is monetary, because you want to buy a bigger house in a nicer neighbourhood, visit the area that you desire to live in – walk down the road and look at the houses you particularly like. If a house happens to be for sale, you could even go and view it. This method will help give you more motivation to make this a reality for yourself.

c) Engage with your positive emotions and bodily sensations. How does achieving your goal make you feel? Do you feel happy, proud or successful? Are you grateful that you made the change and took action to change your reality? Imagine looking back at your old self and saying, “I’ve made it and it was worth it because how I feel now is amazing.” Absorb the fulfilment and happiness this brings. Embrace the feeling of empowerment.

As you can see, my triple-whammy approach to visualisation engages ALL of your senses. I found this makes a massive difference to the effectiveness and helps take visualisation to the next level.

Science agrees with me too. Studies have shown that you’re more likely to remember images when they are accompanied with emotion. So the more real you make your visualisations, the more powerful the results are likely to be.

You need to become a master at visualisation. Your brain has a network of neurons in it called the reticular activating system (RAS) and it acts as a filter system. The system allows certain information into your brain and filters out other information. The filter was programmed by you and the experiences you’ve had in the past.

The more you practice visualisation, the more you’re able to re-program your RAS filter. Your brain will experience you visualising yourself being and doing something you want to achieve and how happy it makes you feel. And when you visualise, your brain will encode it as a new memory.

Research has shown that visualising yourself doing things actually helps you to develop the skills you need, such as gaining confidence, chairing business meetings, or negotiating to buy a new house, just as if you were actually doing the activity for real. So the more you repeatedly practice visualisation and the more you believe it, the more you change the network of neurons in your brain and the more likely you are to achieve your goals.

2. SECONDLY, you need to have a WHY.

Why do you want to do it? What is your reason to achieve it? If that reason isn’t big enough, strong enough or emotional enough, you will fail. If it’s not that important to you, you won’t be motivated or focussed enough. You won’t be committed, or have the hunger, passion and desire to drive you to achieve it. You need to have the focus to achieve your vision, as this will give you the energy to make it happen.

“Change your mindset, change your energy.” – Tony Robbins

3. THIRDLY, you need to take massive ACTION to make that GOAL a reality.

If you don’t take massive action, you will fail. You need to know what action you are going to take to make your goal a reality. You’ll also need to know how you are going to do it. Not taking action is the number one reason why people fail to reach their goals. Steps 1 (visualisation) and 2 (why) are useless without action. If you don’t have an action plan, the only thing you are guaranteed to do is FAIL.

Hindsight is like 360-degree vision when you are in the game. Trust me. Listen to what I am telling you. Action is the key. Action is where the magic happens and dreams become true.

If you do all of the three steps above, you’ll be clear about what you want and have belief in your ability to achieve your goal.

So, what is the key element that separates those entrepreneurs that achieve success and those that don’t? The answer can be found in the Law of Attraction.

Entrepreneurs who are successful attract success, like Steve Jobs, Bill Gates and Richard Branson. Some might say they were just lucky, or in the right place at the right time. But to be in the right place at the right time, you need to employ the Law of Attraction and position yourself to be in the right place for opportunities to happen.

The Law of Attraction allows you to attract exactly what you focus on, so use it wisely and reap the benefits.